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  • handmade green and blue gingham soft padded card holder handmade green and blue gingham soft padded card holder with ruffles feature

    Green Gingham Ruffles Card Holder | Handmade Padded Snap Wallet

    Green Gingham Ruffles Card Holder | Handmade Padded Snap Wallet

    Regular price £14.00 GBP
    Regular price Sale price £14.00 GBP
  • Y2K Blue&Red Plaid Camera Pouch｜Handmade Small Pouch | Cute bag for camera Y2K Blue&Red Plaid Camera Pouch｜Handmade Small Pouch | Cute bag for camera

    Y2K Blue&Red Plaid Camera Pouch｜Handmade Small Pouch | Cute bag for camera

    Y2K Blue&Red Plaid Camera Pouch｜Handmade Small Pouch | Cute bag for camera

    Regular price £17.00 GBP
    Regular price Sale price £17.00 GBP
  • handmade blue gingham zipper pouch, perfect for camera handmade blue gingham pouch with YKK zipper

    Pastel Blue Camera Pouch｜Handmade Small Pouch | Cute bag for camera

    Pastel Blue Camera Pouch｜Handmade Small Pouch | Cute bag for camera

    Regular price £22.00 GBP
    Regular price Sale price £22.00 GBP
  • Plaid Camera Pouch｜Handmade Small Pouch | Cute bag for camera Plaid Camera Pouch｜Handmade Small Pouch | Cute bag for camera

    Plaid Camera Pouch｜Handmade Small Pouch | Cute bag for camera

    Sold out

    Plaid Camera Pouch｜Handmade Small Pouch | Cute bag for camera

    Regular price £22.00 GBP
    Regular price Sale price £22.00 GBP
    Sold out
  • handmade burgundy and blue hair scrunchies in polka dot pattern handmade burgundy hair scrunchies in polka dot pattern on a women ponytail

    Polka Dot Parisian Ruffles Scrunchies

    Polka Dot Parisian Ruffles Scrunchies

    Regular price £18.00 GBP
    Regular price Sale price £18.00 GBP
  • Liberty Collection | Cosmetic Cube Pouch Liberty Collection | Cosmetic Cube Pouch

    Liberty Collection | Cosmetic Cube Pouch

    Liberty Collection | Cosmetic Cube Pouch

    Regular price £16.00 GBP
    Regular price Sale price £16.00 GBP
  • Liberty Collection | Floral Makeup Bag | Handmade Cottagecore Makeup Organizer Liberty Collection | Floral Makeup Bag | Handmade Cottagecore Makeup Organizer

    Liberty Collection | Floral Makeup Bag | Handmade Cottagecore Makeup Organizer

    Liberty Collection | Floral Makeup Bag | Handmade Cottagecore Makeup Organizer

    Regular price £26.00 GBP
    Regular price Sale price £26.00 GBP
  • Liberty Collection | Floral Makeup Bag | Handmade Cottagecore Makeup Organizer Liberty Collection | Floral Makeup Bag | Handmade Cottagecore Makeup Organizer

    Liberty Collection | Floral Makeup Bag | Handmade Cottagecore Makeup Organizer

    Liberty Collection | Floral Makeup Bag | Handmade Cottagecore Makeup Organizer

    Regular price £26.00 GBP
    Regular price Sale price £26.00 GBP
  • striped and cherry printed small cube zipper pouches striped and cherry printed in peach and baby blue color small cube zipper pouch

    Cherry Print Make Up Pouch | Padded Cube Zipper Bag

    Cherry Print Make Up Pouch | Padded Cube Zipper Bag

    Regular price £14.00 GBP
    Regular price Sale price £14.00 GBP
  • red gingham scrunchies with pink trim edge red gingham scrunchies with pink trim edge on a women's hair bun

    Statement Red Plaid Scrunchie

    Statement Red Plaid Scrunchie

    Regular price £14.00 GBP
    Regular price Sale price £14.00 GBP
  • christmasy red gingham scrunchies with ruffles trims christmasy red gingham scrunchies with ruffles trims on women's hair bun

    Oversized French Lace Ruffled Scrunchie

    Oversized French Lace Ruffled Scrunchie

    Regular price £20.00 GBP
    Regular price Sale price £20.00 GBP
  • handmade oversized burgundy frilly scrunchies handmade oversized burgundy frilly scrunchies on bun

    Oversized Chiffon Ruffled Scrunchie

    Oversized Chiffon Ruffled Scrunchie

    Regular price £20.00 GBP
    Regular price Sale price £20.00 GBP
  • handmade christmasy red gingham scrunchies with pretty ruffles trim handmade christmasy red gingham scrunchies on women's head

    Oversized Red Ruffled Scrunchie

    Oversized Red Ruffled Scrunchie

    Regular price £20.00 GBP
    Regular price Sale price £20.00 GBP
  • handmade christmasy red gingham scrunchies with pleats trims handmade christmasy red gingham scrunchies on women's head

    Oversized Red Ruffled Scrunchie

    Oversized Red Ruffled Scrunchie

    Regular price £20.00 GBP
    Regular price Sale price £20.00 GBP
  • Red tartan large makeup bag with black embroidered lace ruffles and bow, padded Christmas cosmetic pouch. Red tartan large makeup bag with black embroidered lace ruffles and bow, padded Christmas cosmetic pouch.

    Red Tartan Mini Pouch – Padded Cube Zipper Bag

    Red Tartan Mini Pouch – Padded Cube Zipper Bag

    Regular price £16.00 GBP
    Regular price Sale price £16.00 GBP
  • Red Tartan Mini Pouch – Padded Cube Zipper Bag Red Tartan Mini Pouch – Padded Cube Zipper Bag

    Red Tartan Mini Pouch – Padded Cube Zipper Bag

    Red Tartan Mini Pouch – Padded Cube Zipper Bag

    Regular price £26.00 GBP
    Regular price Sale price £26.00 GBP
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Our Story

Hi, I'm Judy – the "JU" in The JU

Before The JU, I spent years working as a lingerie designer. It's a job where every detail matters: delicate lace, fine trims, soft fabrics and seams that have to be just right. When I became a mum, I stepped away from the studio to work as a freelance designer, and started making things by hand at home. That's how The JU began.

Designed and handmade in the UK

Everything you see here is designed and made by me, in my home studio in the UK. Each scrunchie, pouch and book sleeve is cut, sewn and finished by hand in small batches, so no two pieces are ever exactly the same.

Fabrics collected from around the world

Fabric is where every design starts. I'm always on the lookout for special prints, and whenever I travel, I can't resist hunting down little fabric shops. My collection includes finds from Hong Kong, Japan and Korea, alongside fabrics from the UK and Europe.

I only choose fabrics I truly love: good quality that feels lovely to touch and lasts, and prints that make me smile, whether that's a classic gingham, a tiny floral or a sweet cherry print.

Made with care, made to be loved

My lingerie background shows in the details: neat finishing, soft lace trims, and pieces that are comfortable to use every day. I hope that when you open your parcel, you can feel the care that went into it.

Thank you so much for supporting a small, handmade business. It truly means the world to me.

Judy x

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