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The JU
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  • Soft Floral Zipper Pouch | Handmade Camera Bag Soft Floral Zipper Pouch | Handmade Camera Bag

    Soft Floral Zipper Pouch | Handmade Camera Bag

    Soft Floral Zipper Pouch | Handmade Camera Bag

    Regular price £24.00 GBP
    Regular price Sale price £24.00 GBP
  • Cherry Pop Zipper Pouch – Soft Quilted Makeup Bag 2 Color Cherry Pop Zipper Pouch – Soft Quilted Makeup Bag 2 Color

    Cherry Pop Zipper Pouch – Soft Quilted Makeup Bag 2 Color

    Cherry Pop Zipper Pouch – Soft Quilted Makeup Bag 2 Color

    Regular price £24.00 GBP
    Regular price Sale price £24.00 GBP
  • a rectangle shape zipper pouch in colorful daisy print a rectangle shape zipper pouch in colorful daisy print

    Daisy Camera Pouch｜Handmade Small Pouch | Cute bag for camera

    Daisy Camera Pouch｜Handmade Small Pouch | Cute bag for camera

    Regular price £17.00 GBP
    Regular price Sale price £17.00 GBP
  • pastel brown striped zip pouch can fits all make up brushes and make up products very handy and roomy pastel brown striped zip pouch for make up and camera

    Mocha Makeup Pouch | Cute bag for Camera

    Mocha Makeup Pouch | Cute bag for Camera

    Regular price £22.00 GBP
    Regular price Sale price £22.00 GBP
  • Y2K Blue&Red Plaid Camera Pouch｜Handmade Small Pouch | Cute bag for camera Y2K Blue&Red Plaid Camera Pouch｜Handmade Small Pouch | Cute bag for camera

    Y2K Blue&Red Plaid Camera Pouch｜Handmade Small Pouch | Cute bag for camera

    Y2K Blue&Red Plaid Camera Pouch｜Handmade Small Pouch | Cute bag for camera

    Regular price £17.00 GBP
    Regular price Sale price £17.00 GBP
  • Cute Illustrated zipper Pouch with positive quote massage in polka dot fabric three color Cute Illustrated zipper Pouch with positive quote massage in polka dot fabric

    Cute Illustrated Pouch | Zip Polka Dot Cosmetic Bag

    Cute Illustrated Pouch | Zip Polka Dot Cosmetic Bag

    Regular price £16.00 GBP
    Regular price Sale price £16.00 GBP
  • handmade rectangle shape zipper pouch with penguin printed a back view of handmade rectangle shape zipper pouch with penguin printed

    Cute Penguin Camera Pouch｜Handmade Small Pouch | Cute bag for camera

    Cute Penguin Camera Pouch｜Handmade Small Pouch | Cute bag for camera

    Regular price £17.00 GBP
    Regular price Sale price £17.00 GBP
  • handmade blue gingham zipper pouch, perfect for camera handmade blue gingham pouch with YKK zipper

    Pastel Blue Camera Pouch｜Handmade Small Pouch | Cute bag for camera

    Pastel Blue Camera Pouch｜Handmade Small Pouch | Cute bag for camera

    Regular price £22.00 GBP
    Regular price Sale price £22.00 GBP
  • Pastel Striped Camera Pouch｜Handmade Make Up Pouch | Cute bag for Camera Pastel Striped Camera Pouch｜Handmade Make Up Pouch | Cute bag for Camera

    Pastel Striped Camera Pouch｜Handmade Make Up Pouch | Cute bag for Camera

    Pastel Striped Camera Pouch｜Handmade Make Up Pouch | Cute bag for Camera

    Regular price £22.00 GBP
    Regular price Sale price £22.00 GBP
  • Plaid Camera Pouch｜Handmade Small Pouch | Cute bag for camera Plaid Camera Pouch｜Handmade Small Pouch | Cute bag for camera

    Plaid Camera Pouch｜Handmade Small Pouch | Cute bag for camera

    Sold out

    Plaid Camera Pouch｜Handmade Small Pouch | Cute bag for camera

    Regular price £22.00 GBP
    Regular price Sale price £22.00 GBP
    Sold out
  • Liberty Collection | Floral Makeup Bag | Handmade Cottagecore Makeup Organizer Liberty Collection | Floral Makeup Bag | Handmade Cottagecore Makeup Organizer

    Liberty Collection | Floral Makeup Bag | Handmade Cottagecore Makeup Organizer

    Liberty Collection | Floral Makeup Bag | Handmade Cottagecore Makeup Organizer

    Regular price £26.00 GBP
    Regular price Sale price £26.00 GBP
  • Liberty Collection | Floral Makeup Bag | Handmade Cottagecore Makeup Organizer Liberty Collection | Floral Makeup Bag | Handmade Cottagecore Makeup Organizer

    Liberty Collection | Floral Makeup Bag | Handmade Cottagecore Makeup Organizer

    Liberty Collection | Floral Makeup Bag | Handmade Cottagecore Makeup Organizer

    Regular price £26.00 GBP
    Regular price Sale price £26.00 GBP
  • Red Tartan Mini Pouch – Padded Cube Zipper Bag Red Tartan Mini Pouch – Padded Cube Zipper Bag

    Red Tartan Mini Pouch – Padded Cube Zipper Bag

    Red Tartan Mini Pouch – Padded Cube Zipper Bag

    Regular price £26.00 GBP
    Regular price Sale price £26.00 GBP

Our Story

Hi, I'm Judy – the "JU" in The JU

Before The JU, I spent years working as a lingerie designer. It's a job where every detail matters: delicate lace, fine trims, soft fabrics and seams that have to be just right. When I became a mum, I stepped away from the studio to work as a freelance designer, and started making things by hand at home. That's how The JU began.

Designed and handmade in the UK

Everything you see here is designed and made by me, in my home studio in the UK. Each scrunchie, pouch and book sleeve is cut, sewn and finished by hand in small batches, so no two pieces are ever exactly the same.

Fabrics collected from around the world

Fabric is where every design starts. I'm always on the lookout for special prints, and whenever I travel, I can't resist hunting down little fabric shops. My collection includes finds from Hong Kong, Japan and Korea, alongside fabrics from the UK and Europe.

I only choose fabrics I truly love: good quality that feels lovely to touch and lasts, and prints that make me smile, whether that's a classic gingham, a tiny floral or a sweet cherry print.

Made with care, made to be loved

My lingerie background shows in the details: neat finishing, soft lace trims, and pieces that are comfortable to use every day. I hope that when you open your parcel, you can feel the care that went into it.

Thank you so much for supporting a small, handmade business. It truly means the world to me.

Judy x

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