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63 products

  • Oversized Plaid Scrunchies | Preppy Statement Scrunchies Oversized Plaid Scrunchies | Preppy Statement Scrunchies

    Oversized Plaid Scrunchies | Preppy Statement Scrunchies

    Sold out

    Oversized Plaid Scrunchies | Preppy Statement Scrunchies

    Regular price £20.00 GBP
    Regular price Sale price £20.00 GBP
    Sold out
  • Oversized Lavender Scrunchie | Lavender Festive Hair Tie Oversized Lavender Scrunchie | Lavender Festive Hair Tie

    Oversized Lavender Scrunchie | Lavender Festive Hair Tie

    Oversized Lavender Scrunchie | Lavender Festive Hair Tie

    Regular price £18.00 GBP
    Regular price Sale price £18.00 GBP
  • Oversized Red Stripy Scrunchies, Double layer Stripe Scrunchies, Holiday Scrunchies for her Valentines gifts , Red Jumbo hair tie Oversized Red Stripy Scrunchies, Double layer Stripe Scrunchies, Holiday Scrunchies for her Valentines gifts , Red Jumbo hair tie

    Oversized Striped Scrunchie | Candy Cane Hair Tie

    Sold out

    Oversized Striped Scrunchie | Candy Cane Hair Tie

    Regular price £17.00 GBP
    Regular price Sale price £17.00 GBP
    Sold out
  • a boxy shape zipper pouch in pink striped fabric a boxy shape zipper pouch in pink striped fabric with "theJU" pink woven label

    Pink Striped Zipper Pouch | Stripy Small Make Up Pouch

    Pink Striped Zipper Pouch | Stripy Small Make Up Pouch

    Regular price £16.00 GBP
    Regular price Sale price £16.00 GBP
  • a rectangle shape zipper pouch in colorful daisy print a rectangle shape zipper pouch in colorful daisy print

    Daisy Camera Pouch｜Handmade Small Pouch | Cute bag for camera

    Daisy Camera Pouch｜Handmade Small Pouch | Cute bag for camera

    Regular price £17.00 GBP
    Regular price Sale price £17.00 GBP
  • a cute colorful daisy zip up make up bag in a pink background a cute colorful daisy zip up make up bag in a pink background

    Colorful Daisy Zipper Pouch | Floral Zip Cube Pouch

    Colorful Daisy Zipper Pouch | Floral Zip Cube Pouch

    Regular price £16.00 GBP
    Regular price Sale price £16.00 GBP
  • a cute cube shape blue daisy with YKK zipper pouch in a pink background a cute cube shape blue daisy with YKK zipper pouch in a pink background

    Blue Daisy Zipper Pouch | Floral Zip Cube Pouch

    Blue Daisy Zipper Pouch | Floral Zip Cube Pouch

    Regular price £16.00 GBP
    Regular price Sale price £16.00 GBP
  • Cute Bird & Flower Print Square Zipper Pouch | Handmade Cube Bag Cute Bird & Flower Print Square Zipper Pouch | Handmade Cube Bag

    Cute Bird & Flower Print Square Zipper Pouch | Handmade Cube Bag

    Cute Bird & Flower Print Square Zipper Pouch | Handmade Cube Bag

    Regular price £14.00 GBP
    Regular price Sale price £14.00 GBP
  • Pastel Striped Camera Pouch｜Handmade Make Up Pouch | Cute bag for Camera Pastel Striped Camera Pouch｜Handmade Make Up Pouch | Cute bag for Camera

    Pastel Striped Camera Pouch｜Handmade Make Up Pouch | Cute bag for Camera

    Pastel Striped Camera Pouch｜Handmade Make Up Pouch | Cute bag for Camera

    Regular price £22.00 GBP
    Regular price Sale price £22.00 GBP
  • Soft Floral Zipper Pouch | Handmade Camera Bag Soft Floral Zipper Pouch | Handmade Camera Bag

    Soft Floral Zipper Pouch | Handmade Camera Bag

    Soft Floral Zipper Pouch | Handmade Camera Bag

    Regular price £24.00 GBP
    Regular price Sale price £24.00 GBP
  • Soft Floral Small Zipper Pouch | Korean Cotton Fabric | YKK Zipper Soft Floral Small Zipper Pouch | Korean Cotton Fabric | YKK Zipper

    Soft Floral Small Zipper Pouch | Korean Cotton Fabric | YKK Zipper

    Soft Floral Small Zipper Pouch | Korean Cotton Fabric | YKK Zipper

    Regular price £14.00 GBP
    Regular price Sale price £14.00 GBP
  • handmade pink and white striped snap pouch with contrasting snap button handmade pink and white striped snap pouch with contrasting snap button

    Pink Striped Snap Pouch | Stripy Fabric Cosmetic Bag & Coin Purse

    Pink Striped Snap Pouch | Stripy Fabric Cosmetic Bag & Coin Purse

    Regular price £12.00 GBP
    Regular price Sale price £12.00 GBP
  • handmade blue daisy snap pouch with contrasting snap button handmade blue daisy snap pouch with contrasting snap button

    Blue Floral Snap Pouch | Daisy Print Fabric Cosmetic Bag & Coin Purse

    Blue Floral Snap Pouch | Daisy Print Fabric Cosmetic Bag & Coin Purse

    Regular price £12.00 GBP
    Regular price Sale price £12.00 GBP
  • a handmade green liberty cotton fabric made snap button pouch a side view of a handmade green liberty cotton fabric made snap button pouch

    Liberty Retro Floral Snap Pouch | Flower Print Fabric Cosmetic Bag & Coin Purse

    Liberty Retro Floral Snap Pouch | Flower Print Fabric Cosmetic Bag & Coin Purse

    Regular price £12.00 GBP
    Regular price Sale price £12.00 GBP
  • a colorful hand-drawing feel daisy pouch with contrasting snap button. a colorful hand-drawing feel daisy pouch with contrasting snap button.

    Floral Snap Pouch | Flower Print Fabric Cosmetic Bag & Coin Purse

    Floral Snap Pouch | Flower Print Fabric Cosmetic Bag & Coin Purse

    Regular price £12.00 GBP
    Regular price Sale price £12.00 GBP
  • pastel brown striped zip pouch can fits all make up brushes and make up products very handy and roomy pastel brown striped zip pouch for make up and camera

    Mocha Makeup Pouch | Cute bag for Camera

    Mocha Makeup Pouch | Cute bag for Camera

    Regular price £22.00 GBP
    Regular price Sale price £22.00 GBP
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Our Story

Hi, I'm Judy – the "JU" in The JU

Before The JU, I spent years working as a lingerie designer. It's a job where every detail matters: delicate lace, fine trims, soft fabrics and seams that have to be just right. When I became a mum, I stepped away from the studio to work as a freelance designer, and started making things by hand at home. That's how The JU began.

Designed and handmade in the UK

Everything you see here is designed and made by me, in my home studio in the UK. Each scrunchie, pouch and book sleeve is cut, sewn and finished by hand in small batches, so no two pieces are ever exactly the same.

Fabrics collected from around the world

Fabric is where every design starts. I'm always on the lookout for special prints, and whenever I travel, I can't resist hunting down little fabric shops. My collection includes finds from Hong Kong, Japan and Korea, alongside fabrics from the UK and Europe.

I only choose fabrics I truly love: good quality that feels lovely to touch and lasts, and prints that make me smile, whether that's a classic gingham, a tiny floral or a sweet cherry print.

Made with care, made to be loved

My lingerie background shows in the details: neat finishing, soft lace trims, and pieces that are comfortable to use every day. I hope that when you open your parcel, you can feel the care that went into it.

Thank you so much for supporting a small, handmade business. It truly means the world to me.

Judy x

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