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  • Halloween Scrunchies, Black Frilly Organza Scrunchies, Black Gingham Double layer Scrunchies, Jumbo Ruffles Scrunchies gifts for her Halloween Scrunchies, Black Frilly Organza Scrunchies, Black Gingham Double layer Scrunchies, Jumbo Ruffles Scrunchies gifts for her

    Black Gingham Organza Scrunchies

    Black Gingham Organza Scrunchies

    Regular price £19.00 GBP
    Regular price £19.00 GBP Sale price £19.00 GBP
  • a cute cube shape blue daisy with YKK zipper pouch in a pink background a cute cube shape blue daisy with YKK zipper pouch in a pink background

    Blue Daisy Zipper Pouch | Floral Zip Cube Pouch

    Blue Daisy Zipper Pouch | Floral Zip Cube Pouch

    Regular price £16.00 GBP
    Regular price Sale price £16.00 GBP
  • handmade blue daisy snap pouch with contrasting snap button handmade blue daisy snap pouch with contrasting snap button

    Blue Floral Snap Pouch | Daisy Print Fabric Cosmetic Bag & Coin Purse

    Blue Floral Snap Pouch | Daisy Print Fabric Cosmetic Bag & Coin Purse

    Regular price £12.00 GBP
    Regular price Sale price £12.00 GBP
  • Big Blue Gingham Frill Scrunchies French style Large Scrunchies For Spring Cute Scrunchies Hair Tie Scrunchies gifts for her Big Blue Gingham Frill Scrunchies French style Large Scrunchies For Spring Cute Scrunchies Hair Tie Scrunchies gifts for her

    Blue Gingham Scrunchies

    Sale

    Blue Gingham Scrunchies

    Regular price £7.00 GBP
    Regular price £8.50 GBP Sale price £7.00 GBP
    Sale
  • Cherry Dreams Quilted Zipper Pouch – Pink Gingham Edition Cherry Dreams Quilted Zipper Pouch – Pink Gingham Edition

    Cherry Dreams Quilted Zipper Pouch – Pink Gingham Edition

    Cherry Dreams Quilted Zipper Pouch – Pink Gingham Edition

    Regular price £16.00 GBP
    Regular price Sale price £16.00 GBP
  • Cherry Pop Zipper Pouch – Soft Quilted Makeup Bag 2 Color Cherry Pop Zipper Pouch – Soft Quilted Makeup Bag 2 Color

    Cherry Pop Zipper Pouch – Soft Quilted Makeup Bag 2 Color

    Cherry Pop Zipper Pouch – Soft Quilted Makeup Bag 2 Color

    Regular price £24.00 GBP
    Regular price Sale price £24.00 GBP
  • striped and cherry printed small cube zipper pouches striped and cherry printed in peach and baby blue color small cube zipper pouch

    Cherry Print Make Up Pouch | Padded Cube Zipper Bag

    Cherry Print Make Up Pouch | Padded Cube Zipper Bag

    Regular price £14.00 GBP
    Regular price Sale price £14.00 GBP
  • Small quilted zipper pouch with lemon and orange print on a pink background, handmade mini fabric bag, 10x10x5cm. Small quilted zipper pouch with lemon and orange print on a pink background, handmade mini fabric bag, 10x10x5cm.

    Citrus Cutie Mini Square Pouch 10x10x5cm | Handmade Lemon Print Pouch | Travel & Everyday Essentials Bag

    Citrus Cutie Mini Square Pouch 10x10x5cm | Handmade Lemon Print Pouch | Travel & Everyday Essentials Bag

    Regular price £14.00 GBP
    Regular price Sale price £14.00 GBP
  • a cute colorful daisy zip up make up bag in a pink background a cute colorful daisy zip up make up bag in a pink background

    Colorful Daisy Zipper Pouch | Floral Zip Cube Pouch

    Colorful Daisy Zipper Pouch | Floral Zip Cube Pouch

    Regular price £16.00 GBP
    Regular price Sale price £16.00 GBP
  • Cute Bird & Flower Print Square Zipper Pouch | Handmade Cube Bag Cute Bird & Flower Print Square Zipper Pouch | Handmade Cube Bag

    Cute Bird & Flower Print Square Zipper Pouch | Handmade Cube Bag

    Cute Bird & Flower Print Square Zipper Pouch | Handmade Cube Bag

    Regular price £14.00 GBP
    Regular price Sale price £14.00 GBP
  • adorable 10cm x 10cm square zipper pouch with cute design and practical function. adorable 10cm x 10cm square zipper pouch with cute design and practical function.

    Cute Dog Print Zipper Pouch - 10cm Square Coin Purse

    Sold out

    Cute Dog Print Zipper Pouch - 10cm Square Coin Purse

    Regular price £12.00 GBP
    Regular price Sale price £12.00 GBP
    Sold out
  • Cute Illustrated zipper Pouch with positive quote massage in polka dot fabric three color Cute Illustrated zipper Pouch with positive quote massage in polka dot fabric

    Cute Illustrated Pouch | Zip Polka Dot Cosmetic Bag

    Cute Illustrated Pouch | Zip Polka Dot Cosmetic Bag

    Regular price £16.00 GBP
    Regular price Sale price £16.00 GBP
  • handmade rectangle shape zipper pouch with penguin printed a back view of handmade rectangle shape zipper pouch with penguin printed

    Cute Penguin Camera Pouch｜Handmade Small Pouch | Cute bag for camera

    Cute Penguin Camera Pouch｜Handmade Small Pouch | Cute bag for camera

    Regular price £17.00 GBP
    Regular price Sale price £17.00 GBP
  • Cute Pom-Pom Snap Pouch, Pastel Cottagecore Wallet Cute Pom-Pom Snap Pouch, Pastel Cottagecore Wallet

    Cute Pom-Pom Snap Pouch, Pastel Cottagecore Wallet

    Sold out

    Cute Pom-Pom Snap Pouch, Pastel Cottagecore Wallet

    Regular price £14.00 GBP
    Regular price Sale price £14.00 GBP
    Sold out
  • a rectangle shape zipper pouch in colorful daisy print a rectangle shape zipper pouch in colorful daisy print

    Daisy Camera Pouch｜Handmade Small Pouch | Cute bag for camera

    Daisy Camera Pouch｜Handmade Small Pouch | Cute bag for camera

    Regular price £17.00 GBP
    Regular price Sale price £17.00 GBP
  • Handmade fairy tale mushroom print quilted zipper pouch with ruffled lace trim, boxy 10×10×5cm design on a pink background. Fairy Tale Mushroom Zipper Pouch – Quilted Mini Bag

    Fairy Tale Mushroom Zipper Pouch – Quilted Mini Bag

    Fairy Tale Mushroom Zipper Pouch – Quilted Mini Bag

    Regular price £16.00 GBP
    Regular price Sale price £16.00 GBP
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Our Story

Hi, I'm Judy – the "JU" in The JU

Before The JU, I spent years working as a lingerie designer. It's a job where every detail matters: delicate lace, fine trims, soft fabrics and seams that have to be just right. When I became a mum, I stepped away from the studio to work as a freelance designer, and started making things by hand at home. That's how The JU began.

Designed and handmade in the UK

Everything you see here is designed and made by me, in my home studio in the UK. Each scrunchie, pouch and book sleeve is cut, sewn and finished by hand in small batches, so no two pieces are ever exactly the same.

Fabrics collected from around the world

Fabric is where every design starts. I'm always on the lookout for special prints, and whenever I travel, I can't resist hunting down little fabric shops. My collection includes finds from Hong Kong, Japan and Korea, alongside fabrics from the UK and Europe.

I only choose fabrics I truly love: good quality that feels lovely to touch and lasts, and prints that make me smile, whether that's a classic gingham, a tiny floral or a sweet cherry print.

Made with care, made to be loved

My lingerie background shows in the details: neat finishing, soft lace trims, and pieces that are comfortable to use every day. I hope that when you open your parcel, you can feel the care that went into it.

Thank you so much for supporting a small, handmade business. It truly means the world to me.

Judy x

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