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  • Liberty Collection | Floral Makeup Bag | Handmade Cottagecore Makeup Organizer Liberty Collection | Floral Makeup Bag | Handmade Cottagecore Makeup Organizer

    Liberty Collection | Floral Makeup Bag | Handmade Cottagecore Makeup Organizer

    Liberty Collection | Floral Makeup Bag | Handmade Cottagecore Makeup Organizer

    Regular price £26.00 GBP
    Regular price Sale price £26.00 GBP
  • Liberty Collection | Floral Makeup Bag | Handmade Cottagecore Makeup Organizer Liberty Collection | Floral Makeup Bag | Handmade Cottagecore Makeup Organizer

    Liberty Collection | Floral Makeup Bag | Handmade Cottagecore Makeup Organizer

    Liberty Collection | Floral Makeup Bag | Handmade Cottagecore Makeup Organizer

    Regular price £26.00 GBP
    Regular price Sale price £26.00 GBP
  • a handmade green liberty cotton fabric made snap button pouch a side view of a handmade green liberty cotton fabric made snap button pouch

    Liberty Retro Floral Snap Pouch | Flower Print Fabric Cosmetic Bag & Coin Purse

    Liberty Retro Floral Snap Pouch | Flower Print Fabric Cosmetic Bag & Coin Purse

    Regular price £12.00 GBP
    Regular price Sale price £12.00 GBP
  • pastel brown striped zip pouch can fits all make up brushes and make up products very handy and roomy pastel brown striped zip pouch for make up and camera

    Mocha Makeup Pouch | Cute bag for Camera

    Mocha Makeup Pouch | Cute bag for Camera

    Regular price £22.00 GBP
    Regular price Sale price £22.00 GBP
  • Mustard Yellow Gingham Bubble Tote Bag Mustard Yellow Gingham Bubble Tote Bag

    Mustard Yellow Gingham Bubble Tote Bag

    Mustard Yellow Gingham Bubble Tote Bag

    Regular price £38.00 GBP
    Regular price Sale price £38.00 GBP
  • Natural Floral color Scrunchies For Summer Natural Floral color Scrunchies For Summer

    Natural Floral color Scrunchies For Summer

    Natural Floral color Scrunchies For Summer

    Regular price £18.00 GBP
    Regular price Sale price £18.00 GBP
  • Navy Christmas Floral Pom Pom Zipper Pouch Navy Christmas Floral Pom Pom Zipper Pouch

    Navy Christmas Floral Pom Pom Zipper Pouch

    Navy Christmas Floral Pom Pom Zipper Pouch

    Regular price £14.00 GBP
    Regular price Sale price £14.00 GBP
  • Navy Floral Cat Print Snap Pouch | Soft Quilted Mini Wallet Navy Floral Cat Print Snap Pouch | Soft Quilted Mini Wallet

    Navy Floral Cat Print Snap Pouch | Soft Quilted Mini Wallet

    Sold out

    Navy Floral Cat Print Snap Pouch | Soft Quilted Mini Wallet

    Regular price £8.50 GBP
    Regular price Sale price £8.50 GBP
    Sold out
  • Olive Bloom Dumpling Shoulder Bag – Handmade Floral Cotton Tote Olive Bloom Dumpling Shoulder Bag – Handmade Floral Cotton Tote

    Olive Bloom Dumpling Shoulder Bag – Handmade Floral Cotton Tote

    Olive Bloom Dumpling Shoulder Bag – Handmade Floral Cotton Tote

    Regular price £38.00 GBP
    Regular price Sale price £38.00 GBP
  • A handmade orange and pink striped cotton scrunchie with contrast pink stitching, displayed on a soft pink background. A handmade orange and pink striped cotton scrunchie with contrast pink stitching.

    Orange & Pink Striped Scrunchie | 100% Cotton Handmade Hair Tie | Cute Ruffle Hair Accessory for Everyday Style

    Sold out

    Orange & Pink Striped Scrunchie | 100% Cotton Handmade Hair Tie | Cute Ruffle Hair Accessory for Everyday Style

    Regular price £18.00 GBP
    Regular price Sale price £18.00 GBP
    Sold out
  • Oversized Black Tartan Scrunchies, Double layer Gingham Scrunchies, Black Broderie Anglaise Scrunchies for Holiday Valentines gift for her Oversized Black Tartan Scrunchies, Double layer Gingham Scrunchies, Black Broderie Anglaise Scrunchies for Holiday Valentines gift for her

    Oversized Black Tartan Scrunchies

    Oversized Black Tartan Scrunchies

    Regular price £20.00 GBP
    Regular price £0.00 GBP Sale price £20.00 GBP
  • Oversized Blue Gingham Ruffles Scrunchies Oversized Blue Gingham Ruffles Scrunchies

    Oversized Blue Gingham Ruffles Scrunchies

    Oversized Blue Gingham Ruffles Scrunchies

    Regular price £20.00 GBP
    Regular price Sale price £20.00 GBP
  • Oversized Blue Gingham Scrunchies Oversized Blue Gingham Scrunchies

    Oversized Blue Gingham Scrunchies

    Oversized Blue Gingham Scrunchies

    Regular price £20.00 GBP
    Regular price Sale price £20.00 GBP
  • Oversized Blue Gingham Scrunchies | Polka Dot Hair Tie Oversized Blue Gingham Scrunchies | Polka Dot Hair Tie

    Oversized Blue Gingham Scrunchies | Polka Dot Hair Tie

    Oversized Blue Gingham Scrunchies | Polka Dot Hair Tie

    Regular price £20.00 GBP
    Regular price Sale price £20.00 GBP
  • Oversized Blue Gingham Scrunchies | Preppy Gingham Hair Tie Oversized Blue Gingham Scrunchies | Preppy Gingham Hair Tie

    Oversized Blue Gingham Scrunchies | Preppy Gingham Hair Tie

    Oversized Blue Gingham Scrunchies | Preppy Gingham Hair Tie

    Regular price £18.00 GBP
    Regular price Sale price £18.00 GBP
  • Oversized Brown Gingham Scrunchies | Double Layer Scrunchies Oversized Brown Gingham Scrunchies | Double Layer Scrunchies

    Oversized Brown Gingham Scrunchies | Double Layer Scrunchies

    Oversized Brown Gingham Scrunchies | Double Layer Scrunchies

    Regular price £18.00 GBP
    Regular price Sale price £18.00 GBP
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Our Story

Hi, I'm Judy – the "JU" in The JU

Before The JU, I spent years working as a lingerie designer. It's a job where every detail matters: delicate lace, fine trims, soft fabrics and seams that have to be just right. When I became a mum, I stepped away from the studio to work as a freelance designer, and started making things by hand at home. That's how The JU began.

Designed and handmade in the UK

Everything you see here is designed and made by me, in my home studio in the UK. Each scrunchie, pouch and book sleeve is cut, sewn and finished by hand in small batches, so no two pieces are ever exactly the same.

Fabrics collected from around the world

Fabric is where every design starts. I'm always on the lookout for special prints, and whenever I travel, I can't resist hunting down little fabric shops. My collection includes finds from Hong Kong, Japan and Korea, alongside fabrics from the UK and Europe.

I only choose fabrics I truly love: good quality that feels lovely to touch and lasts, and prints that make me smile, whether that's a classic gingham, a tiny floral or a sweet cherry print.

Made with care, made to be loved

My lingerie background shows in the details: neat finishing, soft lace trims, and pieces that are comfortable to use every day. I hope that when you open your parcel, you can feel the care that went into it.

Thank you so much for supporting a small, handmade business. It truly means the world to me.

Judy x

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