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The JU
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  • Floral Pouch Set | Handmade Cute Cottagecore Organizer Pouches Floral Pouch Set | Handmade Cute Cottagecore Organizer Pouches

    Floral Pouch Set | Handmade Cute Cottagecore Organizer Pouches

    Floral Pouch Set | Handmade Cute Cottagecore Organizer Pouches

    Regular price From £12.00 GBP
    Regular price Sale price From £12.00 GBP
  • Floral Quilted Book Sleeve – Korean Cotton Book Protector Floral Quilted Book Sleeve – Korean Cotton Book Protector

    Floral Quilted Book Sleeve – Korean Cotton Book Protector

    Floral Quilted Book Sleeve – Korean Cotton Book Protector

    Regular price £28.00 GBP
    Regular price Sale price £28.00 GBP
  • a colorful hand-drawing feel daisy pouch with contrasting snap button. a colorful hand-drawing feel daisy pouch with contrasting snap button.

    Floral Snap Pouch | Flower Print Fabric Cosmetic Bag & Coin Purse

    Floral Snap Pouch | Flower Print Fabric Cosmetic Bag & Coin Purse

    Regular price £12.00 GBP
    Regular price Sale price £12.00 GBP
  • Gingham Cat Snap Pouch | Cute Cotton Coin & Card Purse Gingham Cat Snap Pouch | Cute Cotton Coin & Card Purse

    Gingham Cat Snap Pouch | Cute Cotton Coin & Card Purse

    Gingham Cat Snap Pouch | Cute Cotton Coin & Card Purse

    Regular price £16.00 GBP
    Regular price Sale price £16.00 GBP
  • handmade green and blue gingham soft padded card holder handmade green and blue gingham soft padded card holder with ruffles feature

    Green Gingham Ruffles Card Holder | Handmade Padded Snap Wallet

    Green Gingham Ruffles Card Holder | Handmade Padded Snap Wallet

    Regular price £14.00 GBP
    Regular price Sale price £14.00 GBP
  • Handmade Lace Coin Purse | Pastel Gingham Snap Pouch Handmade Lace Coin Purse | Pastel Gingham Snap Pouch

    Handmade Lace Coin Purse | Pastel Gingham Snap Pouch

    Handmade Lace Coin Purse | Pastel Gingham Snap Pouch

    Regular price £14.00 GBP
    Regular price Sale price £14.00 GBP
  • Jumbo Floral lace Scrunchies Jumbo Floral lace Scrunchies

    Jumbo Floral lace Scrunchies

    Sold out

    Jumbo Floral lace Scrunchies

    Regular price £17.00 GBP
    Regular price Sale price £17.00 GBP
    Sold out
  • Jumbo Purple Floral Scrunchies Jumbo Purple Floral Scrunchies

    Jumbo Purple Floral Scrunchies

    Sold out

    Jumbo Purple Floral Scrunchies

    Regular price £18.00 GBP
    Regular price Sale price £18.00 GBP
    Sold out
  • Jumbo Red Gingham Scrunchies Jumbo Red Gingham Scrunchies

    Jumbo Red Gingham Scrunchies

    Sold out

    Jumbo Red Gingham Scrunchies

    Regular price £15.50 GBP
    Regular price Sale price £15.50 GBP
    Sold out
  • Jumbo scallop floral scrunchies Jumbo scallop floral scrunchies

    Jumbo scallop floral scrunchies

    Sold out

    Jumbo scallop floral scrunchies

    Regular price £18.00 GBP
    Regular price Sale price £18.00 GBP
    Sold out
  • Jumbo Yellow Floral Double layer Scrunchies Jumbo Yellow Floral Double layer Scrunchies

    Jumbo Yellow Floral Double layer Scrunchies

    Jumbo Yellow Floral Double layer Scrunchies

    Regular price £20.00 GBP
    Regular price Sale price £20.00 GBP
  • Large Scrunchies with long tail bow, 2 Way Scrunchie Large Scrunchies with long tail bow, 2 Way Scrunchie

    Large Scrunchies with long tail bow, 2 Way Scrunchie

    Large Scrunchies with long tail bow, 2 Way Scrunchie

    Regular price £22.00 GBP
    Regular price Sale price £22.00 GBP
  • retro style purple tartan book cover with a pride and prejudice book a close up look of a retro style purple tartan book cover with lace trim feature

    Lavender Plaid Quilted Book Sleeve with Lace & Bow

    Lavender Plaid Quilted Book Sleeve with Lace & Bow

    Regular price £30.00 GBP
    Regular price Sale price £30.00 GBP
  • Liberty Collection | Cosmetic Cube Pouch Liberty Collection | Cosmetic Cube Pouch

    Liberty Collection | Cosmetic Cube Pouch

    Liberty Collection | Cosmetic Cube Pouch

    Regular price £16.00 GBP
    Regular price Sale price £16.00 GBP
  • Liberty Collection | Floral Card Holder Pouch | Handmade Padded Snap pouch Liberty Collection | Floral Card Holder Pouch | Handmade Padded Snap pouch

    Liberty Collection | Floral Card Holder Pouch | Handmade Padded Snap pouch

    Liberty Collection | Floral Card Holder Pouch | Handmade Padded Snap pouch

    Regular price £14.00 GBP
    Regular price Sale price £14.00 GBP
  • handmade cute and retro style green floral card holder with ruffles trim feature handmade cute and retro style green floral card holder with ruffles trim feature

    Liberty Collection | Floral Card Holder Pouch | Handmade Padded Snap pouch

    Liberty Collection | Floral Card Holder Pouch | Handmade Padded Snap pouch

    Regular price £14.00 GBP
    Regular price Sale price £14.00 GBP
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Our Story

Hi, I'm Judy – the "JU" in The JU

Before The JU, I spent years working as a lingerie designer. It's a job where every detail matters: delicate lace, fine trims, soft fabrics and seams that have to be just right. When I became a mum, I stepped away from the studio to work as a freelance designer, and started making things by hand at home. That's how The JU began.

Designed and handmade in the UK

Everything you see here is designed and made by me, in my home studio in the UK. Each scrunchie, pouch and book sleeve is cut, sewn and finished by hand in small batches, so no two pieces are ever exactly the same.

Fabrics collected from around the world

Fabric is where every design starts. I'm always on the lookout for special prints, and whenever I travel, I can't resist hunting down little fabric shops. My collection includes finds from Hong Kong, Japan and Korea, alongside fabrics from the UK and Europe.

I only choose fabrics I truly love: good quality that feels lovely to touch and lasts, and prints that make me smile, whether that's a classic gingham, a tiny floral or a sweet cherry print.

Made with care, made to be loved

My lingerie background shows in the details: neat finishing, soft lace trims, and pieces that are comfortable to use every day. I hope that when you open your parcel, you can feel the care that went into it.

Thank you so much for supporting a small, handmade business. It truly means the world to me.

Judy x

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